For The Record Podcast & Video Series

In this episode, Tiphany sits down with regenerative and functional medicine expert and Naturopathic Physician, Dr. Steven Sorr. Dr. Sorr is the founder of Source of Health in Scottsdale, AZ where he’s built a thriving clinic that helps patients on their journey to “live better, move better, heal better and look better.”

Dr. Sorr explains his treatment philosophy which includes a discovery visit to understand the diverse needs of the patient. As a Naturopathic Physician, he’s committed to treating the whole patient. As a result, he uses the “red pill, blue pill” approach. Do you want to be a victim or a warrior? His practice is designed to guide those patients who are ready to put in the work to take control of their mental and physical health. No victims here!

Episode Two of For the Record is all about Scale! During this episode, Tiphany is joined by Juvly Aesthetics Founder & CEO, Dr. Justin Harper to discuss the lessons he’s learned in scaling Juvly Aesthetics from a single location in Columbus, OH to multiple practices across 5 states.

We’ll also tackle his perspective on how COVID was a blessing in disguise for right-sizing practices, curtailing expenses, and fixes processes that had disproportionately grown as a result of scaling so quickly. From hiring and training Providers to leveraging technology to simplify and optimize the patient experience, his approach to disruptive change can often seem controversial…..but he’s survived and thrived at scale, and he’s here to tell us how.

In this week’s episode, Tiphany is joined by Kim Welch, BSN, RN, CANS. Kim is the Founder of Esperance Aesthetic Wellness in Coppell, TX where she’s built a wildly successful aesthetic wellness center on the foundation of smart business practices, incredible injection talent, and an authentic desire to mentor and invest in others.

She’s been in nursing for two decades but has spent the last 10 years specializing in Aesthetics. She was one of the first trainers for Medicis, and has since become a top Galderma trainer year after year. She’s respected by her peers and was asked to represent US Aesthetic Nurses in a global advisory board in Sweden.

Tiphany joins Founder & CEO of Really Good Content, Inc, Jared Rohrer, to get the inside, expert scoop on making incredible video, print, messaging and more come to life. If content is king, Jared should forever be known as “His Royal Highness!”

Jared and his wife Monika started RGC to give the community great content served with a dose of kindness and creativity. Together they tackle web design, training videos, copywriting, event media and production, branding and So. Much. More. We’ve been collaborating with these two for years at AR, and we are better for it!

Jared has worked with some of the biggest names in our industry – Dr. Shino Bay Aguilera, Dr. Sheila Nazarian & her Think Big! Conference, Dr. Gretchen Frieling & her FaceIt Virtual conference to name a few- Jared’s team is the production mastermind behind Beauty Through Science later this month!

In Episode Five, Tiphany sits down with Director of People & Culture at OVME, Chrystal Durnan. Chrystal went from a career in Architecture, in which she holds a Masters Degree, to leading the Talent Acquisition and Culture strategy for national medical spa power player, OVME.

Chrystal is definitely an architect at heart – except now, she’s building clinics, Providers and managers instead. She’s been at OVME since the very first location. Now with 9 more locations and several set to open in the next year, her passion is to keep the culture alive, consistent and at the forefront of everything they do. And it’s working!

In Episode Six, board-certified Plastic Surgeon, Andre Marshall, MD, MPH, FACS shares his personal journey into Aesthetic Plastic Surgery and the transition from 11 years post-grad training to working as a Plastic Surgeon and becoming an entrepreneur.

With a full surgery schedule spanning both offices in Beverly Hills & Pasadena, CA and waiting list several months long, he’s making a name for himself in the highly-competitive market in California, and with his disciplined and diligent approach to his surgical cases, this comes as no surprise.

From what he describes as humble beginnings in a small town in Oklahoma to general surgical training at Vanderbilt, plastic surgery training at Duke, a Masters in Public Health and a fellowship in Laguna Beach, Dr. Marshall has definitely put in the years to perfect his craft and find his niche.

In this episode, Success Favors the Prepared features Dr. Ishaan Ramkisson, Board-Certified Dermatologist & Global Expert in Aesthetics.

Dr. Ramkisson is an international powerhouse. He’s part of the global GAIN faculty for Galderma Aesthetics and has trained injectors on some of the world’s biggest stages. He’s launched a multitude of products in South Africa, and is the voice of authority on aesthetic practices across the country.

Prior to COVID, he trained in 14 countries over 12 months has traveled around the world, including the US, to give his thoughts, share his techniques, and be a part of the international brain-trust that steers the global aesthetic industry.

Yvonne is the CEO and Medical Director of Medical Aesthetic Art Institute where she’s built an industry-leading training platform for Aesthetic Injectors & Medical Directors to get the skills they need to succeed.

She’s also the founder of the multi-location practice, Aesthetic Co., and will soon be launching the first all-inclusive adverse event management kit in the industry, Aesthetic Emergency Rescue Kit!

In this episode, Tiphany chats with Yvonne about her own journey as an entrepreneur and keys to success in launching a career in Aesthetics- something she’s mastered after training and mentoring hundreds and hundreds of students. We tackle medical director controversy, legal and compliance issues and investing in your career with both time and money.

In Episode Nine, we sit down with Entrepreneur, CEO & COO of The Skin Clique, Sarah L. Allen, MD.

Dr. Allen is an ambitious visionary in every sense. She is an Internal Medicine Physician by trade, but a curiosity and apprehension to start her own injection treatments led her to a path in Aesthetics. She started The Skin Clique as a single injector with a giant vision and a meticulous attention to detail. Fast forward a few years, and she now runs a MEGA brand! The Skin Clique spans 12 states, 85 Providers, 14 Physicians, and ZERO chance of slowing down

She has an obsession for doing things right. Crossing her T’s and dotting her I’s is no doubt a way of life, but it’s a necessity for someone running a Concierge Medicine Practice at scale. She talks about the legal, compliance and patient safety regulations you must be aware of and comply with to protect your practice and your providers. With so many states under her purview, she works closely with her legal team to make sure she’s got the right supervision ratios, chart sign-off protocols, home health scope of practice training, etc.

In Episode 10 we sit down with Leslie Tracey, Founder & Principle of Tracey Donavan and Host of Diamond Hands Podcast.

Leslie is a Risk Management & Insurance expert who specializes in helping business owners in the Aesthetics industry to protect their practices, protect their families and protect their employees when the unexpected strikes. From disability insurance to pension plans to advising on buy/sell agreements, she has a firm grip on mitigating the unforeseen risk that can be catastrophic for a business.

She’s interviewed more than 100 MedSpa owners through her podcast & in researching her book, and Leslie has made it her mission to help Practice owners build their wealth and their life plans in the midst of building their business.

In Episode Eleven, we speak with Amy Birkenstamm, RN, CANS – Founder and Clinical Director at Glo Derma in Yardley, PA.

Amy started Glo Derma after a decade of nursing in the ER with the goal to give everyone the chance to look and feel like their best self. Fast forward from 2017 til now, and she’s built an award-winning medical oasis where her attention to detail has manifested in her branding, her people management, & her strategic growth. Together with her Glo Squad, she focuses not only on injectables but a complete wellness vertical giving patients a chance to improve their overall health

What may be most impactful to her success is her approach to onboarding new employees. Her in-house “Residency” program takes every new Provider through a side-by-side training experience that allows Amy to immerse new hires in the Glo Derma way long before they treat their first patient. This helps to ingrain the culture, the treatment approach and the teamwork mantra that has made Glo Derma a success.

In Episode Twelve, we sit down with Lindsay Hatley, the CEO & Clinical Director of HUSH Medspa, a Frisco-Based MedSpa that has expanded to five locations in 3 states with more on the way!

Lindsay came to Aesthetics from a career in Neonatal Nursing and went all in from Day 1! Her personality comes through in this episode- she goes big and she goes fast! After spending time training with the “Who’s Who” of our industry and creating a network of successful practice owner mentors, she’s built a solid business model that is now scaling nationwide- and she shows NO signs of slowing down

She’s constantly training new HUSH Injectors, training outside injectors, traveling to all her locations and carrying a full patient load, but she always makes time to go home. As a mother of 3 boys, her WHY is very clear, and she’s working to build something that her boys can be proud of without sacrificing time with their Mom in the process.

In Episode 13, we sit down and talk with Cameron Hemphill, CEO of Growth99.

Cameron joins us to talk all things digital strategy, process and automation, and the keys to building a patient growth and retention ecosystem. His motto is you have to run your practice like a business- seems intuitive, but it’s the small details that get in the way.

And he should know! Cameron is a serial entrepreneur who has founded and exited several tech companies, and he’s brought that same magic to Growth 99

He will take us on a journey from starting a “digital makeover” for a Practice all way through the continuous improvement and calibration that happens long-term. As he talks about the strategic path for a practice to growth, it’s easy to see he and his team approach their clients & client relationships the same way. They focus exclusively on Aesthetics, and Cameron has a long list of successful clients to prove his worth.

In Episode 14, we sit down with Strategic Advisor & Growth Consultant Kaeli Lindholm.

Kaeli Lindholm has spent the bulk of her career in the medical space, first at Bayer, then found her way to Aesthetics and never looked back!

Kaeli has seen the industry from every angle- leading sales teams at a device manufacturer, running a practice and launching a private skincare line, and now she and her team at KLC Consulting are helping practice owners to align their mission, vision and values for long term success!

Kaeli’s a disruptive thinker who has no fear when it comes to going against the grain. Her unique perspective is often the “secret sauce” that pushes practice owners out of their comfort zone toward growth. She talks about embracing the things that make you different, unique, or outlandish and then build a brand around it, learn to lead with it, and create a category of one.

In Episode Fifteen, we sit down and talk with Shaun Patel, MD of Miami Skin & Vein to find out why he keeps excellence as his top priority.

Shaun Patel, MD is the Founder of Miami Skin & Vein, a clinic he started nearly a decade ago, leaving his Radiology days behind to pursue a career in Aesthetics!

In the last decade, he’s grown Miami Skin & Vein to top tier volumes across several manufacturers as single injector, and there is no sign of slowing down!

He’s the son of a Hotelier- a fortune that has benefited him in multiple ways. He learned from his Dad that excellence is non-negotiable. Every detail matters when it comes to the Guest- Do great work, ask for the review and build a following based on delivering exceptional results every time.

In Episode 16, we sit down and talk with the incredibly talented Jessica Manges, ARNP of LUX Injectables.

Jessica is the Founder of LUX Injectables, a MedSpa she launched during the pandemic, but finding success where others see impossibility is merely one of her many talents!

From future Chemical Engineer to hospital RN, yoga master, and now a powerhouse injector, Jessica been doing things differently since…

In Episode 17, we go one-on-one with Julie Acarregui, CRNA, MSN, BSN to learn what’s shaped her into the unstoppable business mastermind she is today.

Julie is a retired Officer in the US Army, a CRNA with decades of service under her belt, and in 2007, she turned her talents to Medical Aesthetics.

She’s the founder of Pure Medical Spa Idaho which has grown to three locations and become a dominant force in the Pacific Northwest.

Julie is a top injector in the region, and not only manages a heavy patient load, but she’s also balancing scaling her business, hiring great leaders, retaining and educating top talent, and building a model that keeps patients engaged throughout their entire Aesthetic journey.

In Episode 18, we explore “The Skin + Mind + Body Connection” with Maggie Miley Kelly, LE.

Maggie’s career as an Esthetician spans 25 years, and in that time she’s continued to evolve her practice to not only offer high-value, effective treatments but to also incorporate a holistic healing for her patients.

Before opening Complexions on Carter, Maggie spent many years as an Educator – teaching fellow Estheticians and as a Yoga Instructor. Those two worlds collided when she opened her spa! The Completion Corner is a culmination of Maggie’s journey to serve and help others on their way to better health.

In Episode 19, we talk with The Chicago Lip Boss, Kim Burke, APN, to find out how she balances life with her practices’ success.

This business owner, trainer and injection guru takes us on a journey from starting her own practice, pulling back, and then starting back again; eventually opening multiple locations and growing her Kiss Aesthetics brand with balance in mind!

Kim has successfully scaled, added headcount & created an “in demand” training academy, and built a lifelong clientele just by being her authentic self- it’s truly magnetic.

For our Season One Finale, we had the pleasure of sitting down LIVE with the brilliant Maria Carell, CEO and President of Revision Skincare & Goodier Cosmetics over Revision’s sponsored lunch at Aesthetic Next 3.0.

Maria has had a sucessful career including many leadership roles, including CEO, across multiple organizations in healthcare. At the helm of Revision, she’s leaning into her passion for aesthetics, and more specifically, skincare. For Maria, people come first. She’s got an innate knack for building talent and inspiring others to join her in tackling the tough challenges, setting a new course, and driving results.

In the first episode of the season, we sit down with a true industry veteran and one of the “OGs” with more than 20 years in Aesthetics, Grace McLaurin, DMSc, PA-C!

Grace shares her veteran perspective both as an injector & a business owner of two practices, Vitality Anti-Aging Center and Vitality Surgical Center and Aesthetic Consulting & Training.

Despite decades of injecting, thousands of hours of training others, & years of success as an entrepreneur, Grace sites staffing her practices as still one of her greatest challenges! She shares her perspective on hiring and retaining great talent, encouraging ongoing development for herself and her staff, and staying the course with what matters most to fulfill her goals as a Provider, Trainer & Employer!

In this episode, we are joined by Lexi Yoo, FNP-BC/CPNP, a dynamic entrepreneur making a major impact in the world of functional and aesthetic medicine! Lexi founded Yoo Direct Health only three years ago, and she’s been on a whirlwind of explosive growth, a testament to her creative genius and clinical skills.

When it comes to wellness, she’s completed multiple certifications in functional medicine & trains others on hormone/pellet therapy. This integrative approach to healthcare has been a passion of hers for many years and laid the foundation for long-term success and the retention of clients.

This week, we go one-on-one with the Jessica Nunn, Founder & CEO of Maven Financial. She’s a financial therapist/ guru/ wizard who’s helping med spa owners slay the financial dragon that keeps them up at night!

This episode is packed with great advice on everything from leveraging debt to managing discounts to growing revenue.

Jessica also covers how to benchmark your practice according to the KPIs that matter for YOU, and how to make sense of the data and spreadsheets to positively impact your business. She and her team help business owners make big financial decisions (staffing, rent, devices, etc) and stay profitable along the way.

In this weeks episode, we shine a spiritual light on surviving in Aesthetics. Join us for Episode 24!

In Beauty From The Inside, Master Aesthetician and Human Design Expert, Mikaela Maclean, LE, shares her own journey of leaving the medical side of Aesthetics to focus on helping Patients, Providers and Practices bring an understanding and appreciation of the human element to the forefront. This episode isn’t a Human Design session – Mikaela MacLean & Dr. Tiphany Hall have already embarked on that spiritual voyage (and it was AWESOME!). Instead, we focus on where Human Design fits in every Provider’s tool belt.

Rachel has been an Aesthetic Nurse for 15 years working in both Plastic Surgery and Dermatology offices until she opened her own clinic at at the height of the pandemic in 2020!

She credits her success to a constant commitment to learning, something she’s found with a network of colleagues who’ve helped her along on her entrepreneurial journey. She provides a great outline for things you should consider when starting your practice. She transitioned from working “for” someone else to tackling the entrepreneurial journey in fresh off of months of shutdowns and all the chaos that accompanied 2020- a true testament to her courage.

Ashley is the Founder of Aiyana Atelier in Northern Virginia where she has quickly carved out her place in a highly competitive market! Not quite a year into her entrepreneurial journey, @botoxandbourbon is spilling the tea on the lessons learned (and still learning!) as a full time nurse injector & business owner. ️

After spending 10 years in the ICU, she transitioned to Aesthetics, where she’s spent nearly 6 years honing her craft, building a loyal patient following and giving back to other injectors with a mix of business and clinical training. She opened Aiyana Atelier in 2021, and the rest is history!

In Episode 27, we sit down with industry icon, triple-board certified facial plastic surgeon and passionate educator, David Saadat, MD. ️

While he practices in Beverly Hills today, he started from humble beginnings as an Iranian immigrant at the young age of 16. He found a love of learning and a desire to achieve early on which brought him to medical School, and eventually to board certifications in Otolaryngology, Facial Plastic Surgery, and Sleep Medicine.

Like most medical students, money was tight, and during Residency, he earned extra income by spending countless hours assisting in the anatomy lab. Here he found a passion for teaching anatomy, one that he’d rekindle later in his career.

We sit down with the formidable & fabulous, Sally Santos, PA-C, who shares the lessons learned after more than a decade in dermatology with a passion for treating skin conditions who became an Aesthetic Mastermind, in many ways, by accident.

Her early career was forged in medical dermatology without even a small desire to venture into Aesthetics. But, a 3+ year job with world-renowned injector, Vivian Bucay, MD, changed all that!

When life moved her to Austin, she teamed up with Daniel Carrasco, MD. Here she found the perfect marriage of aesthetics, dermatology and clinical research.

When we think about our AR clients who do it all, one name always stands out! Bryan is the Director of Clinical Operations at My Face Lady as well as a Trauma Surgery Nurse Practitioner by day, and he spends a several hours a month in the ER as well.

One thing Bryan and his two partners at MFL have mastered is strict protocols and processes for managing the day to day. At their size, they have had no choice!

With over 85 injectors spread across Texas and Louisiana, this concierge medical practice has exploded since it opened 5 years ago. Bryan has learned a lot of lessons by trial and error, especially when it comes to hiring, onboarding and training a massive staff.

In Episode 30, we sit down with Irnise Williams, Esq. who is making a giant impact in the Aesthetic industry with a fresh take on helping practices to adhere to legal and compliance standards. When we say she is a force of nature, we mean it! Irnise is an out-of-the-box thinker who is combining her intimate knowledge of healthcare from a 13 year nursing career with her passion for educating and training others into a law firm that is making a big difference in the lives of clients.

Irnise is helping healthcare professionals who have transitioned to business owners make the jump from struggle to stride- something she knows a thing or two about from her own experiences.

This week, we shift our focus to new injector preparation, recruiting, candidate screening, continuing education and more with industry veteran, Mary Beth Hagen!

Mary Beth is the Founder & CEO of recruiting & training powerhouse TITAN Aesthetic & Recruiting. Since founding TITAN in 2017, Mary Beth has been on a mission to fill the gaps in the industry. She’s had first hand experiences with those gaps as she’s served the needs of our industry since 2005! Since then, she’s held roles at Galderma (then Medicis) and Allergan in sales, product management and national account direction. But in 2017, she felt a different calling, and TITAN Aesthetic Recruiting was born!

This week in Episode 32, we’re heading to the technology stratosphere in The Cloud Movement with My Vansanity Founder & CEO, Ignacio Fanlo. He takes a deep dive into the latest innovation in Medspa ownership: a pay-as-you go model that allows solopreneurs to own their own business, have access to the latest and greatest products and devices, all without the upfront capital investment.

Iggy comes from a long career spanning investment banking & tech. He was in Silcon Valley during the rise of the internet and the “dot com bubble,” and he’s founded and sold companies to the tech giants along the way! Now, he’s bringing the cloud concept to aesthetics by giving Providers and Practice Owner the chance to use what they need, when they need it, and only pay for their utilization of Vansanity’s resources.

Sarah is the Founder & CEO of Bespoke Beauty and Wellness, a role that she’s grown into by diving head first into her entrepreneurial journey.

Sarah isn’t new to the industry by any stretch. She cut her teeth in Aesthetics like many do- drinking from a firehose! She learned to inject and began her pursuit to deliver exceptional, natural results in a plastic surgery office many years ago.

Fast forward, and she stepped out on her own in the swing of the pandemic, and Bespoke has experienced explosive growth with her at the helm ever since. It’s no surprise given Sarah’s commitment to give everything she does 110% effort.

“Dr.G” comes from an extensive background in Anatomic and Clinical Pathology & Dermatology, but 5 years ago, she turned her unique perspective as a skin expert into a wildly successful Aesthetic Practice and secured her spot as an industry leader and educator.

She’s well known for her innate ability to educate on the pathology of injectables, something she stayed away from early on when marketing her Practice. Fast-forward years later, and she’s constantly asked to lecture on industry podiums, contribute to national magazines, and share her perspective on various media outlets.

Her expertise as an Injector is closely rivaled by her success as an entrepreneur. From a one-room location at a hair salon to one of the most sought after practices in the Northeast, she’s become a master at branding, exceeding Patient expectations, growing a stellar team, and she’s earned her stripes as a savvy businesswoman.

In “Reprogram Your Mindset”, Jason shares what it’s like to run a successful Aesthetic Practice in one of the most competitive markets in the US, Austin, TX, with his wife, national trainer, expert injector, CEO and Founder, Brooke Nichol, RN, CANS.

Together, they’ve been able to pair Jason’s business operations and sales background with Brooke’s passion & expertise for Aesthetics to build a destination Practice for Patients & Providers. Saving Face has grown at an exponential rate, adding a second location, and now moving into a bigger space to accomodate the growing headcount.

Their shared commitment to functional wellness and clean living led to a new business venture when they turned to CBD as a key ingredient in developing a post-treatment product line that is gaining national attention: Post Love

In “The Happiness Project” we sit down with YourProject co-founders, Mei-Lin Reisin, LME & Dakota Holt, MSN, NP-C to learn the ins and outs of making a successful business partnership work!

While these two are known for their fun, entertaining and skillful production, they are also experienced practitioners who have built a Practice that creates joy, happiness and acceptance for Patients while also delivering top notch results.

Dakota & Mei-Lin approach every Patient collaboratively- leaning into their respective strengths as an Injector and an Aesthetician to deliver in-depth treatment plans that build long term trust and retention.

Kevin Harrington MSN, APRN, FNP-C is a true Renaissance man, a purveyor of clinical education and a mastermind when it comes to Practice management.

In “Science, Safety and The Path to Success,” Kevin shares his perspective after 19 years of experience across all facets of Aesthetics.

He worked at Allergan for 9 years, was integral in building the MSL team at Galderma, then transitioned to his own practice Face-Time Aesthetics where he’s since been a long-time trainer for both companies

In addition, his private training program, Face-Time Aesthetics Training, has partnered withTitan Aesthetic Recruiting, where he serves as the Clinical Training Director, to build a robust injector preparation course, the only one of its kind!

In Episode 38, we sit down with Heather Rypien, RN, CANS to learn “The Hard Truth about Success.”

Heather has been injecting for 12 years, and in that time, she’s amassed a large following of Patients. Her knack for Patient engagement is no surprise given her experience in a host of Customer Service roles including years as a Flight Attendant!

Her work life is anything but conventional. While her home is based in North Carolina, she commutes to the Manhattan-based Skin Spirit each week!

When she’s not creating exceptional results for her Patients, she can be seen criss-crossing the country as an insanely busy Galderma Trainer. Over the last several years, she’s forged relationships and made an impact for countless Practices across the US with her in-demand hands-on trainings.

In Episode 39, we sit down with Ben Hernandez, Partner and Co-Founder at Skytale Group.

In just a few short years in the Aesthetic space, Ben has emerged as one of the key thought leaders on Mergers & Acquisitions, and he’s playing a key role in shaping the investment landscape. Ben and his team at Skytale are passionate about helping business owners build well-structured, profitable companies that can create long-term value for the Entrepreneur.

In this episode, Ben talks about the value of aligning yourself with a team of experts who take on the heavy lifting when you’re ready to sell. That includes finding the right partner, structuring a favorable deal, and guiding the seller through what can seem like a daunting process. But the end result can be an incredible partnership where the Practice can continue to focus on Patient care while the Investment Partner brings capital & professional services to the table.

In our Season Two Finale of For The Record, we’re giving you a behind-the scenes look at what it takes to create quality, consistent digital media day-in and day-out.

In “Behind the Content Curtain” Dr. Tiphany Hall sits down with Director of Media & Productions for Aesthetic Record & Aesthetic Next, JT Cothran. They’ve worked closely for 3 years to build the content pipeline at AR, and they’ve got the battlescars to prove it!

While JT Cothran came to AR with a long history of studio engineering and live event productions, he’s helped build a substantial video production house at AR, learning and evolving his own skill set, one step at a time.

We’re starting Season #3 with a one of the best in the business, Brittony Croasdell, MSN, FNP-BC, APRN, CANS. She’s a Chicago-based Nurse Practitioner who has been criss-crossing the globe sharing her expertise on injecting, safety, and so much more throughout her career, and now she’s embarking on a new journey with her new practice, Fulcrum Aesthetics, opening in early 2023.

Brittony was named the X-Factor award winner at Aesthetic Next 3.0 because that’s what she has- a unique “It Girl” vibe that makes you respect her uncanny ability to share intense medical and scientific information you actually want to hear but to also deliver exceptional aesthetic outcomes with her patients. She’s been a trainer for 5+ years, and in that time, she’s presented on various podiums at conferences, trained countless injectors via hands-on, and performed live injections (much harder than it looks!) on mainstage. Her latest collaboration with the Behind the Syringe Squad is a crowd favorite. Brittony’s teamed up with Shelby Miller, Natalia Guzman and Amy Lynn to show an in depth look of regional beauty standards and to pull back the curtain on their aesthetic perspectives and treatment protocols.

Epside #42 features Rêvée Medical Aesthetics Founder, Medical Director and Aesthetic Injector, Lonny Green, MD.

Before he was known as the @ninjainjector, he spent twenty years as a Urologic Surgeon! After he began to explore additional ways to help women on their quest for health and wellness, he quickly realized that to do what he wanted to do, it may mean he had to venture out alone, outside of Urology to the field of Aesthetics.

What started out as a few days a week turned into what seems to be a true passion for Dr. Green- helping patients gain confidence, feel good in their own skin, and also receive high quality treatments from a well trained staff devoted to Patient needs. Over the course of his time as the entrepreurial force behind Revee, he’s hired a dedicated and talented staff, and he takes their training very seriously. He speaks to how he onboards his injectors and aestheticians to guarantee his Patients are in safe, qualified hands.

For The Record Podcast with Amy Herrmann, RN, CANS, CPSN

In Episode 43, We sit down with Amy Herrmann, RN, CANS, CPSN, the Chief Aesthetic Nurse and Director of Aesthetic Nursing at Mountcastle Medical Spa in Ashburn, VA.Over the last 13 years, she’s gone from doing pre/post ops and answering phones to building up a BUSY medical spa with 5 injectors, 3 aestheticians and 5 front desk staff.

In a given day, her team sees over 100 patients, and it has to be a well-oiled machine to function, something she has worked hard to create- especially with the front desk who she credits as the backbone of the practice. From her recruiting process to her immersive onboarding program, she’s cultivated a staff that is as loyal to Mountcastle Medical Spa as she is with single digit turnover and several employees with more than a decade of service.

This week we are focusing on the joys, triumphs, and realities of being a working mom in the busy field of Aesthetics. Our featured guest, Alexis Bowhay, PA-C. Alexis is a fellowship trained Aesthetic Injector at the Village Institute of Plastic Surgery where she’s building a busy injectable practice, and she’s taking it one day at a time.

After starting her career in Cardiology, she decided to take another path and become an entrepreneur. She’s the owner of two fitness centers in the Orlando area where she’s built a successful health and fitness empire, but if you’ve met Alexis, you know she’s got the capacity to do more!

In Episode #45, we sit down with Elite Medspa Founder & Medical Director, Joelle Lieman, MD to learn more about her journey from a nearly 20 year career as an OBGyn to a top injector and successful entrepreneur.

The minute you met Dr. Lieman, you know there’s something different about her. She’s got an abundant zest for life and an adventurous spirit that has been a catalyst for much of her success. In short, when she wants to do something, she just goes for it! In The Evolution of Success, we find it’s her ability to fail fast and fail forward, not take herself too seriously and be willing to grow and change as life demands it, as her secret to success.

This week we shift our focus to discuss the legal side of things with entrepreneur, business advisor and attorney, Justin Marti, Esq. Justin is the Founder of Marti Law Firm, a Connecticut-based firm that has carved out a niche in Dental & Aesthetics helping Practices to get started, keep growing, and if desired, plan their exit.

Justin is not just an Attorney. At 25, he began his entrepreneurial journey with a dental practice, that turned into 45 locations, and eventually, a successful exit. In that time, he decided to go to law school primarily as a benefit to him as reviewed all the legal contracts and paperwork he was immersed in as an owner of a very large DSO. He didn’t really have a dream to one day actually practice law, but here we are! He’s taken his experiences as an entrepreneur and combined them with his legal prowess to form Marti Law Group.

In Episode 47, we sit down with Revision Skincare Vice President of Strategic Partnerships, Chris Murray. Chris has been in the industry for 17 years, and in that time he’s worn many hats. From injectable Sales Rep to Regional Sales Manager at Medicis and Galderma to his transition to skincare 4 years ago, one thing has remained constant…his desire to partner with customers and to bring science, business and relationships to the table.

During his time at Revision, he’s been integral in two big launches: Revox Line Relaxer and the new DEJ Daily Boosting Serum. He also spearheaded this year’s partnership with RVL Pharmaceuticals featuring Upneeq, and after the success of those program, he has more on the horizon. It’s evident in our discussion that he is exactly the kind of partner you’d want- one that wants what’s best for the industry, the customer and the business. And he’s eager to invest his time and resources to make it happen.

This week we sit down with Entrepreneur, Master Injector & National Trainer for both Allergan & Galderma, Meredith Kent, PA-C

Meredith is the Founder of Skin CoLAB, a thriving aesthetic oasis in the heart of downtown Ada, Michigan. For 15 years and counting, Meredith has been in the Aesthetic industry, but in 2021, she opened her own Practice in the same town where she grew up!

Skin CoLAB is the perfect representation of her vision- literally! She managed every aspect of the design and has carefully curated the ambience and the vibe to give Patients and Retail Shoppers the ultimate Skin CoLAB experience.

This week, we sit down with Physician Associate and business owner, Sarah Balladares, PA-C for one wild ride! It all started with Sarah’s original career post-marketing degree, Financial Planning. After 5 years helping medical professionals get a handle on their money, she decided it was time to leave her career and head off to medical school for a career in Plastic Surgery.

That was a short lived, as a few of her close physician friends talked her off the ledge, and offered up a career as a PA as viable alternative. That was all it took, and Sarah went back to school to take a year of prerequisites only to be waitlisted!

We’re going Off The Beaten Path this week with PA Cheyanne, Founder, CEO & Injector at The Private Suite LA.

Her career started in France as a perfumer, but then a desire to do something more impactful led her back to NYC to PA School. She set her initial sets on Plastic Surgery, but in the end, she chose a PA program that paved the way for her journey into Aesthetics. Through the course of a fellowship, she left for sunny LA to train with a reconstructive surgeon, and never looked back.

In her 15 year career, she’s seen and done a lot in aesthetics from routinely working surgical cases to running medspas and large practices to today where she’s settling into her role of 2 years, Founder & CEO. Cheyanne is building a bespoke brand that puts patient experience at the forefront, and her approach is rooted in the complete mind/body connection.

Episode 51 is live this week with a true pioneer and a mentor to SO many, the legendary Larry Blevins, PA-C!

In Setting The Standard, we sit down with Larry, also known as @captaincosmetic, Founder & CEO of Village Institute of Plastic Surgery and co-founder of the American Foundation for Aesthetic Medicine fellowship.

Larry is a retired Med Corp Captain in the US Army. It’s there that he finished PA school, served two tours in the trauma unit in Baghdad, then honed his aesthetic skills treating scars left in the aftermath of IED explosions. He retired from the Army and headed into civilian life, opened Village Institute of Plastic Surgery, and it’s been a successful journey ever since

This week we are ditching the koolaid, poking the bear, and going unfiltered with industry pioneer Scott Callahan, MS, PA-C in Epidode 52, Playing Devil’s Advocate. Scott opened Dolce Vida Med Spa in 2010 after a career in adult/pediatric heart surgery and a strategic move to plastic surgery. He saw the writing on the wall, and took a big leap to open a med spa that has certainly paid off. Now, 4 practices later, he’s orchestrated a lot of change in the industry!

If you have used, heard of or thought about threads, you can thank Scott! He was integral in bringing threads to the US more than a decade ago, and he’s one of the most respected thread practitioners and trainers in the country. He’s also the mastermind and founder of Dolce Symposiums which included ten action packed training events centered on threads and drawing in the biggest names in the country. He held his final one in 2022, but he’s not slowing down.

Episode 53 is a Texas-sized crash course on serial entrepreneurship, overcoming adversity, and the patient experience.

We sit down with Fort Worth native Heather Finks, FNP-C, founder of House of Beauty and a veteran nurse injector. This is Heather’s THIRD entrepreneurial endeavor, starting her first business at age 21 despite all odds.

Her childhood was less than picture perfect. She was raised by a single dad in a low income home, and she became a mom at 15. She made a decision then to do what she had to in order to change the generational story for her daughter, and boy did she! She’s done a lot in a very short time, and basically her entire adult life she’s owned a business.

This week is like bootcamp for anyone and everyone who is trying to generate leads, increase revenue, and build a bigger practice. We have Diamond Accelerator Founder & CEO, Katlin Cauffman, in studio this week, and she’s sharing some KEY information that you need to hear before you build your next offer or place that next paid ad. With years of experience marketing practices of all shapes and sizes, her expertise and insights make this episode a full blown marketing course that you’d paid big bucks for somewhere else!

Katlin’s company handles everything needed to be massively successful with lead gen, nurturing, and long-term retention of your client base. And over the years, after helping hundreds and hundreds of med spas, she’s got a great handle on the things you can do along the way, in her own words, to make your marketing suck less! Her proven system makes it EASY for practices to set it and forget it, and to focus on other parts of the business while also knowing their marketing efforts are in strong, capable hands with the Diamond Accelerator Team!

This we are shaking things up and breaking the model with guest Brandon Mullen, BSN, RN-BC. Brandon has reinvented the Practice Manager as we know it today. He’s not sitting at a desk in the Practice 40+ hours a week. He’s fractional, spending half of his time onsite at Aiyana Atelier in Virginia and the other half at home in Pennsylvania!

How does this work, one might ask? Brandon has been in Nursing since 2009, had a career in healthcare technology, and then answered the call when Ashley Carmen, FNP-C quickly grew her solo owner/injector Practice in Old Town, VA and needed help! Brandon is obsessive when it comes to systems, processes, project management, and details! That’s why he’s been able to manage both on and off-site as Ashley’s grown Aiyana Atelier from now one location to two!

We’re back this week with an industry visionary who has spent the last 10 years leading marketing and training efforts in the Aesthetic Industry. After business school, Drew Fine spent 10 years at Eli Lilly honing his craft in Diabetes marketing before moving to Galderma, where in the course of his nearly 7 years there as VP of Marketing, he led multiple launches of new FDA approved products, played a major role in the development of GAIN, and in many ways, masterminded the rise to dominance of the Restylane, Dysport and Sculptra brands under the ownership of Nestle Skin Health. From there, he moved to Allergan as VP of Marketing for the Facial Injectable Portfolio for nearly two years where he had his hands in Juvederm, Botox and AMI marketing efforts. But now, he’s taking on a whole new challenge….

At the start of 2023, Drew was named the Chief Commercial Officer at Advanced MedAesthetic Partners. Since its inception in October ’22, AMP has experienced rapid growth, scaling from 7 to 21 practices in only a few short months.

This week we are combining the power of skincare & injectables to bring you the Best of BOTH Worlds with SkinRX founder and award-winning Aesthetician, Roxanne “Roxy” Drese, LE.

Roxy has been involved in entrepreneurship in some form her whole life. Her mother owned a spa, and she swore she’d never do it, but life had other plans. From her own skin struggles, she developed a passion for skincare, and her fate as an Aesthetician was sealed! She opened SkinRX in Southlake, TX, an affluent suburb of Dallas in 2015 with the singular focus on services she could provide an Aesthetician. For 3 years, she referred out business to local injectors after carefully matching the Patient to the Provider.

Episode 58 is here, and it’s packed full of the information you need to build your digital presence and fully book your schedule. We sit down with Aesthetic Conversion Founder & CEO, Jared Rohrer, who specializes in helping aesthetic practices move patients from search to sale and everything in between!

Jared’s been in the aesthetic industry for several years. He’s worked with big names like Shino Bay Aguilera amongst others, produced conferences likes Beauty Through Science and FaceIt Virtual, and he’s been a content king producing videos, training series, and other media assets via his other business, Really Good Content.

But, Jared has a passion for business and for helping entrepreneurs to grow and scale, and with his knack for content and love for marketing, Aesthetic Conversion is making a major impact on every practice his team serves.

This week we take a 20+ year look at the past, present and future of injectable procedures with veteran injector & skincare expert, Kimmi Ragone, RN, BSN, CPSN. For the last 23 years, she’s been with Bucky Plastic Surgery, first as an OR Nurse assisting in facelifts and body procedures and over the last several years, she’s provided non-surgical treatments at one of four Bucky locations throughout Philadelphia where she also serves as the Director of Skin Care & Injectables.

From the early days with one filler option and one toxin option til now, Kimmi’s been on the forefront of the scientific and product-driven evolution of the industry.

We end Season 3 talking about hustle, passion, courage, and leadership with industry icon, IG influencer, and successful entrepreneur, Shelby Miller, DNP, FNP-C. In The Leadership Manifesto, the RUMA Aesthetics & RUMA Academy Founder, CEO & Medical Director gives us an intimate look at everything from the childhood experiences that shaped her and the lessons she’s learned in business and in life as her career has taken off in a meteoric fashion since opening her own practice in 2018.

If you have even one conversation with Shelby, it’s immediately apparent that she has a passion for learning, for growing others, and for providing the best care possible for her Patients. That passion is equally matched by her work ethic- she’s not shy about doing the hard things. Whether it’s long hours, doing her own construction, putting in the time to learn and work on herself, or balancing multiple business and a family, she somehow makes it all look effortless. Despite how it may appear on the Gram, she’s quick to tell you, it’s not without its challenges and sacrifices!

Are you ready to be truly “competition-less” and build a sustainable brand that leads to increased revenue, less burnout, and carving out your niche in the Aesthetic Industry? If this answer is YES, this episode is going to give you the keys to unlocking the secrets of scale! It’s the first step in a 4-part series focused on bringing the value of the Proprietary Aesthetic Method to your practice!

We’ve teamed up with KLC Consulting Founder & CEO, Kaeli Lindholm, to deliver her proven methodology and winning formula to you starting with this podcast! From here, Kaeli will guide you on your journey to create your brand identity and lay the foundational structure to propel long-term growth. There will be 3 stops along the way: Positioning Your Business in “The Gap”, Developing Your Proprietary Method, and Incorporating PAM in Your Day-to-Day Operations.

We’re kicking things off with a little SPARKLE! Join our first guest of the season, Dani Sher, PA-C, Founder & Owner of Sparkle Aesthetics for an in depth look at ultrasound practicality, entrepreneurship & attracting the right patients to your Practice!

In the season opener, From Stand-Up to Standout, Dani takes us on a journey from early days in stand-up comedy to eventually finding her way back to medicine in the ER, to Aesthetics and now as one of the key leaders of the ultrasound movement. She’s been an integral part of ultrasound education across the US training providers in her office in Chicago and at conferences around the country.

Episode 62 is right on time to prepare for and #TakeFive at Aesthetic Next 5.0 coming up in only a few short weeks in Dallas, TX on September 7th-10th. In this episode, the AN Conference Director & FTR Host, Tiphany Hall, PhD, sits down with the Director of Vendor Relations, Vivienne Echendu, and Business Development Manager, Marcus Curtis. Together, Vivienne and Marcus are responsible for the entire vendor aspect of the conference- that means they manage the Exhibit Hall, ensure sponsors for evening events, curate the vendor Think Tanks and Learning Labs, secure sponsorships for key experiences and activations to enrich the attendee experience and more.s..

This week we’re diving headfirst into all things digital marketing for E63: Black Belt Digital & Beyond with Rick O’Neill, FRSA. Rick has spent 22 years focused on digital marketing, the last 11 of which he’s been at the helm of award-winning, UK-based agency, LTF Digital exclusively serving the Aesthetic industry. Rick and his team are entrusted to lead the marketing efforts not only for the big brands that serve the Aesthetic Industry, like Merz, Allergan, AlumierMD, Crown Aesthetics, Lumenis, and Alma (just to name a few), but, they also intensely focus on marketing for practices. That’s a unique combination not found in many agencies- they understand the hyper-competitive aesthetic market from all sides, and they are able to maximize results across various budgets and differing needs.

This may be our most fascinating podcast ever! We are joined by the Co-Founder of Rion, Inc., researcher and pioneer of regenerative medicine, and Cardiologist at the Mayo Clinic, Atta Behfar, MD, PhD. We’re also joined by Saranya Wyles, MD, PhD, Assistant Professor of Dermatology, Program Director of Clinical Regenerative Medicine Education at Mayo Clinic and the Principle Investigator for Rion Aesthetic’s topical product, (plated)™
Dr. Behfar spent several years in the initial stages of research getting a deep understanding of what influences cells to participate in wound healing. His research led him to find the major gap- communication- which is where exosomes come into play.

This week we welcome a new(er) face to the Aesthetic Industry but certainly not to the business brokerage landscape. Fernando Gonzalez spent nearly the last 20 years in high-end real-estate brokerage bringing buyers and sellers together on high-density luxury developments. He’s always approached the role of a broker as more of a trusted guide or partner, helping clients to achieve financial, emotional, and transactional success with each encounter.

He’s built a successful brokerage firm, The Gonzalez Group, in the Dallas-Fort Worth area where he’s still involved. But, with a veteran team who actively manages those residential and commercial relationship,

We’ve just returned from the exhilarating Aesthetic Next 5.0 conference, and we’ve got a special treat for you! In Episode 66, The Leadership Alchemist, we’re honored to sit down with the dynamic Shakira Cabrera, MPAS, PA-C. She’s not just an aesthetic expert; she’s a transformational leader who’s turning her Practice culture into a business triumph.

Shakira embarked on her PA career back in 2006, gaining invaluable experience in diverse fields like Cardiology, Neurology, and Hospitalist roles. However, it was her time in Trauma & Plastic Surgery at Brooke Army Medical Center that ignited her passion. There, she witnessed the life-altering impact of reconstructive surgery, inspiring her to continue her journey in Plastic Surgery and eventually to Aesthetics.

We’re taking you to the Exhibit Hall floor at Aesthetic Next 5.0 for Episode 67: Fast. Fierce. Female. We are joined by two powerhouse women each doing unique things to expand their brand and the brands of others but in very different ways. These two mini-episodes pack a punch, so while it’s not our traditional format, there’s plenty of valuable knowledge nuggets up for grabs!

We sit down first with Limor Weinberg, FNP-BC, CEO & Founder of The Clinic USA and brand new aesthetic-focused fashion line, Fillers Anonymous. Limor has been a part of the industry for many years, and in that time, she’s emerged as a successful entrepreneur, a KOL, private and industry trainer, and influencer. At her Miami clinic, she’s both treating patients and training others, and she’s built a great reputation in a very busy market.

This week we sit down with entrepreneur, injector & device expert Dana Zeitler, PA-C for a closer look at how she’s built a successful Aesthetic practice with integrity, expertise and intention on Episode 68: Honesty at Work. Dana began her journey into Aesthetics in 2009 with a chance opportunity to get involved part-time providing laser hair removal services, and she never looked back! From LHR, she moved onto tattoo removal, and eventually, injecting, and now she’s at the helm as a success practice owner!

Over time, she honed her skills with both injectables and devices and made the next logical move. She and her husband opened D-Lux MedSpa in Naples, FL 8 years after that first chance encounter. Fast forward, and now Dana trains for Galderma & Sciton, and she frequently shares her expertise on podiums (most recently Aesthetic Next!), podcasts, webinars, and industry trainings.

In Episode 69: Hustle & Flow, we sit down with Fiona Tennant, MSN, FNP-BC, CANS, Founder & CEO of Nurse Fiona Med Spa in Framingham, MA. Fiona began her medical career as an LPN, then became an RN and spent more than a decade working in Pediatrics. It’s in Peds that she learned the critical thinking skills that would later help her build a successful practice and become a respected, in-demand injector and trainer years later.

Before opening NF Med Spa, she worked at a Plastic Surgery center as a Staff Nurse, and she credits that job with giving her a foundation to build from as she entered the world of non-surgical aesthetics. One weekend class later, the burning desire to go out on her own wouldn’t fade, and she made a big decision to leave her steady paycheck and benefits and give entrepreneurship a go!

In Episode 70: The View from 30,000 Feet, we sit down with Laura Crowley, Licensed Aesthetician, Founder & CEO of Laura Jeannette and Co. Laura takes us through her successful transition from entrepreneurial Aesthetician to Practice Consultant propelled by her passion for skincare and her desire to help others capitalize on industry growth. Laura talks with us about how she made the leap from front desk girl in her teens to a 20 year career in Aesthetics where she’s known for providing one of the best facials in all of Massachusetts!

After several years in practice as an Aesthetician, she moved into a concurrent Director of Education role, and her passion for helping others grow, develop and scale their skill sets and their businesses came into focus. She started Laura Jeannette and Co. to guide other aesthetic professionals as they grow their business through training, education and consulting for dermatology, plastic surgery offices and Medspas. As her own Practice embarks on an expansion and rebrand, she’s also coaching Practice Owners across the country as they do the same.

This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed.We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna is the child of Chinese immigrants who came to the US with $6 in their pocket and a desire to give her a better life. She was always extremely dedicated to her education and had an innate need to do very well in school- something her parents never had the chance to do, and she was always aware of their sacrifice to give her the opportunity.

She earned a coveted spot at Brown for medical school, then on to urologic surgery which is extremely competitive with very low acceptance rate. She served as Chief Resident, completed a fellowship in Urologic Surgery with a focus in robotics, and she became one of the most prolific and early pioneers of the DiVinci robot, eventually becoming the Director of Robotics at South Nassau Community Hospital in Long Island. From there, she found her a passion for sexual wellness and developed her own program for penile rehabilitation. But with all her accolades and expertise in the OR, she was still being paid less than her male colleagues.

This week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in our home state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance, solutions and watchouts for Practices who are wrangling the GFE beast.

In Episode 72: Ask The Experts: Good Faith Exams, we head back to Aesthetic Next 5.0 for a panel focused specifically on how to take your GFE processes and protocols from good to great. FTR Host and CGO of Aesthetic Record, Tiphany Hall, moderated the panel and provided her perspective from a software partner operating inside the practice: How can we leverage technology and what we know about scale to make sure we perform an appropriate GFE but that we keep it efficient and repeatable with every patient?

This week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way!
@toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in Emergency Medicine, but as the pandemic came to a close, he felt a calling to move into a new specialty, one where he could focus on treating the patient holistically and build long-term relationships. Enter Aesthetics!

He’s an avid seeker of education, and he knew he needed to hone his skills before jumping into a new field. So in between his ER shifts, he was shadowing Larry Blevins, PA-C, and eventually applied and was accepted as a Fellow in the American Foundation for Aesthetic Medicine- a rigorous 6-month fellowship that focuses not only on the procedural skills for all things Aesthetics but also business skills, clinic setup, optimizing workflow, and completing a research project with a goal of publishing.
When you meet Puerto-Rican born, Orlando raised @toxpapi, he’s a larger-than-life guy!

This week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh!

From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own way from simple beginnings to superstar status. But things aren’t always what they seem. Behind that larger-than-life persona is a man who has fought his way through incredible challenges to not just survive, but to turn those messes into a metamorphosis. Since battling through a life-altering complication with filler just last year that was extremely serious, he’s reemerged as a new Josh- one who is focused on his own mental health, using his platform to bring awareness and advocacy, and sharing his journey to help others do the same.

There was a time when most people thought of Josh as nothing more than a social media influencer. Can he really inject? Is he just a personality? While he was logging 9-10 hours a day of screen time to cater to his growing follower count, he was also running a successful business and delivering high-quality patient outcomes.

We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa.

In recent years, we’ve watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to conferences for a day of learning. It’s no surprise that now, injectors are catching on to the benefits of going mobile!
This week we sit down with Nurse Practitioner and new(ish) entrepreneur Michelle Chapman, APRN to learn more about how she’s building out her dream business, MC Aesthetics, on 4 wheels!

Michelle comes from an ICU background, but like so many, she decided she wanted more post-COVID. She moved on to travel nursing and she worked at a retail clinic with no windows, a tiny space, a crazy quota, and an experience that she just couldn’t imagine doing forever. In walks Aesthetics…. she took a course and was immediately in love with her next career move. She saved up her travel nursing money to pay for a long list of trainings to build her skills- and as we discuss, some great, and others not so good!

This week we are heading to Kansas City to chat with one of the legacy injectors, a real OG, who has been part of our industry for more than 2 decades, Georgia Cirese, RN, CANS. Georgia began her journey in a Plastic Surgery office, pre-Botox, and found her niche in the science and artistry of injecting. She worked in a dermatology clinic for years after, but she felt the entrepreneurial pull 4 years ago when she opened Georgous Aesthetic Bar.

Situated in the high-end Country Club Plaza in KC, she and her daughter have collaborated to build a world-class medspa that focuses on exceptional outcomes and patient experience. Georgia is part of the founding group of injectors who came together 20+ years ago to, in her words, slay the jungle of aesthetics. With little training and an even smaller portfolio of products, that veteran cohort of injectors laid the foundation for what would become a thriving industry decades later.

This week, we’re going to “skinny things up” by diving into the popular yet controversial world of weight loss. We’re joined by a weight loss expert, Nikki Plourde, NP-C a nurse practitioner specializing in family medicine who turned her focus to weight loss and aesthetics in 2021. She’s the co-owner of Nurturher in Fitchburg, Wisconsin, and in addition to her own busy patient load, she has trained thousands of Providers on implementing weight loss strategies with the ever growing list of demand for GLP-1s.

In this episode, Nikki shares her journey from ICU nursing to family medicine and eventually to aesthetics and weight loss. She has watched the positive business impact of the weight loss boom firsthand- after working with Wegovy in her prior role, she knew the opportunity that had been laid at her feet when it was approved for weight management in 2021!

She talks about how jumping in with semaglutide as soon as it was available was a catalyst for growth at Nurturher. They went from 2 Providers in a small space to a commercial property with 11 staff members, much of that growth she attributes to the semaglutide tidal wave.  But, she’s also passionate about helping others get started with semaglutide or tirzepatide the right way- with proper training and protocols in place.

This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.

As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to show in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!

We’re sharing the best kept secret in Aesthetics this week and pulling the curtain back on the 2023 Nexties winner for Training Institution of the Year, Beautiphi Academy & its founder, Kelly Hermans, CRNA. Based in Rochester Hill, MI, Kelly is on a mission to empower new injectors and business owners with her training academy, and Kelly and her team are also simultaneously delivering a high-touch patient experience and exceptional patient outcomes and at her medspa, Beautiphi Aesthetic Boutique.

Kelly was a practicing CRNA, but after some unexpected life events, she found herself in a unique position to dive headfirst into aesthetics. Like so many, when she decided to start her own practice, Kelly had more questions than answers. Over the next year, after a lot of digging and trial and error, Kelly found what she needed, and in 2018, Beautiphi opened. Her experience was a catalyst for building what would become Beautiphi Academy. As her success grew, fellow CRNAs across the US sought Kelly out for her advice and her help to start their own practices. Fast forward 6 years, and she has amassed a following of more than 700 trainees who are actively involved in the Beautiphi community.  There’s no better word to describe this close-knit group of entrepreneurs who are learning, sharing, and overcoming the challenges of owning a practice together. No gatekeeping, no drama, and no frills!

Season 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart. This dynamic duo has been working together for several years, and the proof of their combined powers is unmistakable. What Erika brings to the table as an expert injector, top trainer and KOL, Libby matches with brand management experience, social media expertise, and a knack for contract negotiations and influencer management.

Erika started her IG in 2015 and quicky begin to grow her following. Her page was a combination of before & afters and an authentic look at her life- something that improved her patient relationships and become a calling card for her business.  But Libby encouraged her do more, and she took over in 2018. Now Erika’s follower number is at an impressive 295k! But that’s not even close to the whole story… With Libby’s insight into Patreon and Erika’s ability to connect with injectors and create a community that was hungry for more knowledge, they launched Erika’s account in 2017, the first in the medical Aesthetics field. Her Patreon has grown into a massive following and become a powerhouse business of its own. In 2023, Libby launched her own Patreon to share best practices for brand management and how to slay at social media, stepping out into her own light as an influencer!

In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family.

Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.

In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach.Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability.

Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success.

This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family! But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity

In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO.

If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy.

In this episode of For The Record, we’re diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert!

As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she’s redefining the role of aestheticians in modern medical aesthetic practice.

In Episode 86, we sit down with Heather Zade, BSN, MSN, CRNP-BC, Founder & Medical Director at Adora Aesthetics, for a raw look at managing the controlled chaos, feeding an insatiable appetite for learning, and getting comfortable with taking risks. Heather shares her journey from her injecting friends & family out of her home to becoming a renowned injector, practice owner, and creator of her own trademarked lip technique.

While we all know it’s not easy to climb your way to the top of a competitive field, and Heather approaches obstacles with flexibility and an innate awareness of the risk / reward payoff She’s happy to admit that it’s not always picture perfect- something so few rarely do- but it’s her faith in herself and that things will work out as they should that has made this accidental CEO a bonafide business owner who has yet to take her foot off the gas.

In this week’s episode of For the Record, we welcome Danielle Mathers, RN, CANS, Founder and Lead Trainer at The Luxe Room, a Colorado-based med spa group that secured the #1 spot on Inc Magazine’s Fastest Growing Companies in the Rocky Mountain Region! Danielle shares the fascinating story of how she and her husband met in Rome, started their med spa journey in Australia, and eventually built a thriving business in the U.S. Danielle’s path from traveling the world to becoming a dominant player in Colorado’s aesthetic market is one of grit, growth, and great partnership

During the episode, Danielle discusses how she balances managing three busy practices with her husband, Brad, and how their complementary skill sets—Danielle’s clinical and patient care expertise and Brad’s operational and marketing savvy—have been key to their success. They share how their early days renting a room in a plastic surgeon’s office and bootstrapping their business taught them the importance of refining processes, sticking to core values, and scaling at the right time.

In this episode of For The Record we dive into the dollars and cents of running a successful med spa, particularly managing finances effectively. We’re joined by Nick Liguori, CPA, and Dan Simard, Director of Business Development from Liguori Accounting, a New Hampshire-based, full-service accounting firm that exclusively serves the Aesthetic industry. We explore many of the common pitfalls Practice owners must watch out for when starting their business- things like, Can I keep my own books and save money? Why am I working so hard but making no money? Do I wait until I can pay cash to buy a device?

These questions and many, many more are top of mind for med spa owners, even when they’ve matured out of their early startup phase. That’s where Liguori comes in! They discuss what it means to have a fractional CFO to not only help assess the data and be on call to make the important decisions, but also to NOT be on the payroll when their services aren’t required. In addition, they speak to the differences in that role versus a CPA and a bookkeeper- a distinction that is critical when it comes to managing the day to day versus the long-term financial health and overall tax burden of the business.

In Episode 89, we sit down with Nune Stepanyan, DNP, FNP-C, CEO, Founder & Aesthetic Injector at The Stepanyan Clinic in Encino, CA. Nune began her career in Critical Care, and while she made the jump to Aesthetics many years ago, her traditional medical roots run deep! While she’s a rising star in the injectable world, she approaches her patients and her treatment philosophy with a clinical mindset; that means saying NO or referring out, spending more time on Patient education, and setting realistic expectations that may impact revenue today but result in a lot less headaches tomorrow!

In addition to her role as a CEO and a full-time injector at TSC, she’s also teaching and training others- a passion she found early on in academia. And she’s really good at it! She’s currently one of the headliners of the national Revanesse tour with Prollenium going city to city to share her techniques. She’s leading cadaver labs, doing in-practice training and consulting, and she made her Aesthetic Next debut this year in multiple talks. In every lecture, it’s clear that Nune is a truth teller. She’s authentic and unafraid to call out the parts of the industry that seem to jeopardize patient safety or optimal outcomes.

In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she’s worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between.

While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice
Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include:

In this episode of For The Record, we sit down with Chad Van Horn, PA-C, better known as “Needle Daddy,” a Physician Associate based in Fort Lauderdale and owner of Icon Aesthetics and Wellness. Over the last 8 years, Chad has authentically created his unique brand to combine his larger-than-life personality with his artistic eye and exceptional clinical skills. His Needle Daddy persona spills over to his practice, Icon Aesthetics, and has helped it to rapidly grow with a big expansion on the way! How does he do it?

Chad’s journey to aesthetics wasn’t a straight path – following the 2007-2008 housing crash, he made the bold decision to transition from flooring sales to medicine. Initially pursuing PA school with dreams of orthopedics, he found his way into aesthetics through a small IV clinic where he demonstrated his natural talent for both patient care and business growth, scaling the practice from $15-25K to 10x that amount in just three years. Today, as the founder of his own practice, Icon Aesthetics, Chad has crafted a unique approach that sets him apart in the competitive South Florida market.

In this episode of For The Record, we’re joined by Mary Robb, CEO and Founder of Social Practice, to delve into the art and science of social media marketing in the always competitive, ever-evolving aesthetics industry. She started her career in traditional marketing prior to launching Social Practice in 2019, but she saw the writing on the wall- digital marketing, specifically social, was the key ingredient to building a strong brand. As a fellow small business owner, Mary brings a practical perspective on how to build an authentic and effective online presence while achieving real business growth

In this episode of For The Record, we sit down with Victoria Boyle, LE, an expert straddling both the clinical and content creation worlds. As the owner of Skin by You in Arizona, Victoria has mastered the delicate balance of treating Patients three days a week while building a powerful digital presence as a content creator with a popular Patreon channel, an engaging social media platform, and as an influencer for major brands like HydraFacial.

With seven years of aesthetic experience and two years as a Practice owner, Victoria brings invaluable insights into managing the modern demands of an aesthetic Practice. She shares her journey from starting at Massage Envy to becoming a sought-after content creator and successful Practice owner, offering a blueprint for others looking to follow in her footsteps.

In this transformative episode of For The Record, Tiphany sits down with Dr. Christopher Rex, a trailblazing, double-board certified dermatologist and CEO of Peak Dermatology. He’s the son of Nigerian immigrants who left the US and returned to Nigeria throughout his childhood, but college brought him back stateside. He pursued Dermatology as a specialty and began his career serving the underserved. Fast forward a few years, and he’s transformed into a visionary leader who is redefining patient care with a thoughtful blend of dermatology, plastic surgery, medical aesthetics and functional medicine

In this special Thanksgiving edition of For The Record, we’re giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM. Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: “If you’re not managing your leads, you’re not growing.” This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth.

This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.

At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy.

In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.

We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:

In this week’s episode of For The Record, we’re continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you’ve ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97!

Meet Our Expert
Josh brings a unique perspective to the table – he’s not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he’s been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle.

In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success.

Remember that sales representative who stops by your practice? They’re not just there to sell products – they’re potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what’s working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice.

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics’ most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader – he’s a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution

Our Favorite Episode Highlights:
• George’s inspiring path from his early career challenges to becoming a sought-after trainer and thought leader
• The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role
• Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization
• Candid discussion about industry challenges, including the “master injector” trend and the need for standardized credentials
• The importance of authentic leadership and staying true to yourself while scaling your influence
• Vision for the future of medical aesthetics and the role of proper training and education

We’re kicking off Season 6 with Christin Trujillo, the financial guru who’s helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what’s happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.

In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.

Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times.Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.

This week on For the Record, we’re joined by Brandon James Thompson—a seasoned aesthetic industry powerhouse who’s reshaping what it means to succeed in medical aesthetics. From humble beginnings selling copiers to building two thriving companies, Brandon’s journey is a masterclass in reinvention, resilience, and forward-thinking strategy.

In this eye-opening episode, we explore the newest frontiers in aesthetics, where independent reps become trusted consultants, innovation fuels practice growth, and AI transforms patient care from the very first interaction
Whether you’re a solo injector, a growing med spa, or a seasoned industry vendor, this episode delivers insight on what’s next, and how to be ready for it.

Sometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual “let’s learn how to do Botox” conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.

Branding genius, global speaker, and Managing Partner of Aesthetic Altitude, Adam Haroun joins us this week on FTR to talk all things luxury branding and attracting affluent clientele. He’s the go-to for practices ready to elevate from every day to elite, and today, he’s sharing his playbook with us!
Adam started as an aesthetic patient—then used his luxury marketing background to revolutionize how the aesthetic market is positioned. His goal? Raise the industry standard. “We’re selling medicine. Let’s stop sounding like Spirit Airlines.”
As Adam explains, the language, the exact words, you use set the tone for how your medical aesthetic practice is perceived.

What happens when “missteps” become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.

From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen”—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.

From champagne breakfasts to billion-dollar brainstorms, Miami’s own Limor Weinberg, ARNP—aka Beautie Bae— doesn’t just keep up with the speed of aesthetics, she sets it. In this episode she joins Dr. Tiphany Hall to unpack two decades of lessons learned on her journey from aesthetician to celebrity injector, serial entrepreneur and undeniable queen of lips.

Discover how & why Limor started Fillers Anonymous, a cult-favorite merchandise brand for injectors , and how she transitioned from a successful injector to an influential trainer and businesswoman. She opens up about her unique approach to building businesses, emphasizing the importance of taking a “leap of faith” and not overthinking ideas. Limor candidly discusses overcoming imposter syndrome and the surprising success of her “Lip Recipes” guide, which has sold over 500 copies.

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.

As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you’re looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.

Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year’s theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry’s most comprehensive educational experience with 113 CMEs across multiple tracks.
This Year’s Global Theme
Aesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop..

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.

English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.

In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.

In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.

Shawn’s journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more.

In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry’s most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie’s journey is a masterclass in the power of advocacy and giving back.

Julie’s story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her “pizza face” for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared. From Adversity to Advocacy.

Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.

Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.

In this power-packed episode recorded live at Aesthetic Next, we sit down with Jourdan Eloriaga, CEO of Aesthetic Bosses, CMO of Natura and newly appointed VP of Prime IV. Jourdan isn’t just talking theory—his clients are generating impressive numbers like $350K monthly using a strategic combination of Aesthetic Record, LeadAR, and a marketing philosophy that’s equal parts aggressive and methodical.

As both a marketing agency owner and medical spa executive, Jourdan bridges the gap between what sounds good on paper and what actually drives revenue. His approach is refreshingly direct: content, connections, and calls. No fluff, no excuses, just a proven system that doubles patient counts when implemented correctly.

When Jenny Hartley, ACNP, left her 18-year career in critical care to enter aesthetic medicine in 2019, she brought something most new injectors don’t have: a Medical Director’s mindset, emergency training instincts, and an unwavering commitment to doing things right. As the founder of Skin Synthesis in Seattle, she’s become known as an expert in compliance and a skilled practitioner– a rare combination of clinical excellence and operational rigor that sets her practice apart in an increasingly crowded market.

When repeat FTR guest, Katlin Cauffman, founder of Diamond Accelerator, sits down with Dr. Tiphany Hall live at Aesthetic Next 7.0, the message is clear: if you think only injectors drive revenue, you’re missing the mark.

Katlin’s spent years turning aesthetic practices into profitable, well-oiled machines. In this episode, she shares exactly how high-performing teams hit their numbers—not by working harder, but by working smarter.

In this episode of For The Record, we sit down with Dana Herbertson, SFA, MEP-C, AEST, CLT, Owner of The Derm Lounge Med Spa in Dallas and a true force in the medical aesthetics industry. With nearly 30 years of experience, starting as a surgical first assistant in plastic surgery and evolving into one of Dallas’s most sought-after injectors, Dana brings a unique surgical perspective to aesthetic medicine that sets her apart.

Running a medical spa today means balancing artistry with accountability. In this powerful episode taken from a lunch keynote at Aesthetic Next, we unpack the high-stakes world of compliance, malpractice, and risk management with four industry leaders who’ve lived it from every angle — legal, financial, operational, and clinical. Whether you’re growing your med spa, preparing for sale, or simply trying to avoid costly mistakes, this conversation is your blueprint for protecting your practice and elevating your business value.

For the Season 6 finale, we sits down with the dynamic Dallas duo behind Lemmon Avenue Plastic Surgery & Laser Center: Cary Deuber, RN, CRNFA, CANS, co-founder, aesthetic injector and medical spa director, and Dr. Mark Deuber, co-founder and board-certified plastic surgeon.

What follows is a fast-paced, funny, brutally honest conversation about running a business with your spouse, building a multi-location practice, staying on the cutting edge, and navigating an industry where perfect is often the enemy of real.