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Episode 34: It’s All About the Journey


Gretchen Frieling, MD

For The Record Podcast with Gretchen Frieling, MD

Episode 34 features triple board-certified, Harvard-trained Dermatopathologist & Founder of GFaceMD and Soyier Skin Collection, Gretchen Frieling, MD.

“Dr.G” comes from an extensive background in Anatomic and Clinical Pathology & Dermatology, but 5 years ago, she turned her unique perspective as a skin expert into a wildly successful Aesthetic Practice and secured her spot as an industry leader and educator.

She’s well known for her innate ability to educate on the pathology of injectables, something she stayed away from early on when marketing her Practice. Fast-forward years later, and she’s constantly asked to lecture on industry podiums, contribute to national magazines, and share her perspective on various media outlets.

Her expertise as an Injector is closely rivaled by her success as an entrepreneur. From a one-room location at a hair salon to one of the most sought after practices in the Northeast, she’s become a master at branding, exceeding Patient expectations, growing a stellar team, and she’s earned her stripes as a savvy businesswoman.

In addition to her role at GFace, she’s also the mastermind behind skincare brand, Soyier, where she’s played a major role in formulating each product, designing the packaging, and creating the entire brand presence.

Right before the pandemic, she launched FaceITVirtual, and three meetings later, she’s put her Midas touch on an international, virtual conference that continues to grow year after year.

In this episode, she shares her philosophy on keeping her head down and pushing forward with a relentless focus on learning, growing, and as a result, succeeding across multiple fronts.

Most importantly, she reminds us to remain authenticate, don’t over think it or get caught up in what others are doing, and to give yourself the grace to learn, fail, and try again.

Learn more about Dr. G:

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