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Dynamic Pricing: Maximize Revenue. Master Your Margins.

Your pricing strategy is the engine of your practice’s growth. Aesthetic Record’s dynamic pricing options like variations, promotions, and tiered membership pricing, give you the power to customize your offerings by product, provider or group so you can drive patient loyalty without sacrificing profitability.

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Variable Pricing for Services and Providers

With pricing variations, your prices can change based on skill and experience, command a premium for high-risk areas or bill for the outcome, not individual products. Your inventory stays accurate as you chart and trace the actual product used, but the cart reflects the pricing strategy you’ve designed for that specific treatment.

Charge different prices for the same treatment based on the provider’s credentials, experience or booking demand.

The same product can be used in multiple treatments of varying complexity, and your pricing should reflect that difference. Add a premium for high-risk areas or for treatments that take up more chair time.

Patients desire an outcome, and the product you need to achieve that result may vary by patient. Pricing variations give you the option to set a price for the outcome and the freedom to choose the combination of products and the quantity you use to achieve it.

Advanced Discount and Package Creation

Easily create complex promotional offers that move inventory and boost sales. Generate a wide range of promotions including multi-modality packages, percentage-off, dollar-off, buy one-get one, and treatments in a series. All promotions can be sold online or in clinic and automatically connect to the patient’s wallet for redemption at their next appointment, no additional effort required by your staff.

Seamless Chart-to-Cart Workflow

Your pricing variations, packages and promotions come to life with Aesthetic Record’s Chart-to-Cart Workflow. When a variation is charted or a treatment with a membership discount is charted, the system automatically applies the correct price. If a promotional item is added to the cart, once the wallet redemption is applied, the price is reflected correctly. Once charted, stock usage and cost to company is recorded based on the inventory item, and your financial reports are based on the sales price. This seamless process eliminates manual errors and ensures every transaction is profitable and accurate no matter how diverse your pricing strategy.
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Dynamic Membership Pricing

Your membership programs are as unique as your practice, and now your loyalty pricing can be, too, without additional effort from your staff. Configure unique pricing for every membership tier, every clinic, or every inventory item, and the correct member price is applied at the point of sale without staff intervention. For instance, if a membership is focused on weight loss, limit your price breaks to only services included in your medical weight loss program. If it’s focused on skincare, offer discounted rates on aesthetician services only. You can choose the right strategy for your business knowing every price seamlessly integrates with the cart and the Patient Wallet eliminating potential errors and increasing efficiency for staff.

Learn More About Pricing Variations

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