Online Booking & eCommerce: Convenience That Converts
Your clients live in a digital world — and your booking experience should, too. Aesthetic Record’s Online Booking & eCommerce Platform turns convenience into a competitive advantage by giving patients 24/7 access to browse, book, and buy directly from your website.
From Startup to Scale, We’re Built for Every Stage.
See how Aesthetic Record powers your next move.
One Platform. Endless Possibilities.
From appointments to products, packages, and memberships, everything lives in one seamless storefront. You set the rules — AR does the rest.
Smart Scheduling
It feels like the click of a button for patients, but behind the scenes, the system is checking for provider and service combinations, equipment and room availability, out of office blocks, lead time, preferred scheduling increments and more. AR’s scheduling tool checks every condition so you don’t have to!
Instant Confirmation
Configure your automated texts and emails to keep patients on track. As soon as they book, patients are directed to the Patient Portal to complete their paperwork and prepare for their upcoming treatment.
Dynamic eCommerce Store
Sell multiple treatment packages, seasonal promotions, and eGift cards that instantly populate in your patients’ wallets and sync to your back office sales reports.
Build Loyalty
Give patients the opportunity to build their relationship with your practice through your membership program. Choose to offer all your memberships online or only a few. Every new enrollment is activated in the patient’s profile and visible in your membership reports and sales summary.
Protect Provider Time
Reduce cancellations and no-shows with credit card authorizations and deposits. Cancellation policies encourage patients who want to cancel to do so in advance so you can fill their time slot. Service deposits require patients to pay some part of the service in advance, and those funds are deposited into their wallet for redemption on the day of treatment.
Branded, Beautiful, and Built for Conversion
Your booking site should be an extension of your brand and a way to maximize conversion 24/7. Custom domains create a seamless digital experience, and each site includes your logo, a choice of color palette, and service display order, creating a polished experience that builds trust before patients even walk in.
Your Brand, Your Rules
Customize your appointment offerings, service deposits, and available sales items. Choose to include virtual and in-person services or add display-only services so visitors know what you offer but are directed to call to book.
Buy & Book
Drive patients to book appointments and take advantage of relevant membership offerings, packages and promotions at the same time.
Mobile-Friendly by Design
Because your patients are booking from their phones — not their desktops, your site is optimized for phone display.
Never Miss a Lead
Not every lead will book the first time they visit, but with your booking flow, potential patients provide their name and phone number early in the process. If they leave your page without a confirmation, that information is sent to your Leads table in the AR portal so you can follow up and continue the relationship.
Seamless Workflow. Zero Duplication.
Your booking site may be the first touchpoint your leads have with your brand. As a result, it should do more than just capture new appointments. It should be a gateway into what makes your practice unique and helpful tool for new and returning patients. With AR’s online booking portal, you can people to your site with Google Ads, customize your offerings once they arrive, and make it easy for them to come back access their information via the Patient Portal.
Fully Integrated Workflow
Appointments, pre-purchases, membership enrollments and service deposits connect to your patients’ profiles and your daily sales numbers.
One Source of Truth
No plug-ins, no separate logins, and no manual reconciliation from third-party site required. Cancellation fees are managed for you based on your policy, and provider schedules are updated instantly for every new appointment, reschedule or cancellation.
eCommerce Configuration
You decide which sales categories to offer on your online booking portal. If you want to offer memberships but not eGift cards or only offer promotions, the choice is yours. You can also decide within each sales category which items to make available for purchase, which locations will offer each one, and you can set an expiration date so it’s removed from the site on time without manual effort.
Marketing Visibility
If you’re investing in digital ads and driving leads to book, you want to know if it’s working! With custom domains you can run ads with ease, and with GA4 tracking, you can see how leads are interacting with your booking site and engaging with your brand.
Increase Access Without Increasing Your Workload
Aesthetic Record’s Online Booking & eCommerce platform turns your website into your best salesperson giving new leads and existing patients 24/7 access to your practice. It’s not just about filling your schedule — it’s about building your brand, growing your revenue, and delivering the modern experience your patients expect.
