Elevate by Aesthetic Record

Whether your Aesthetic Practice selling strategy is high volume/low gross margin or low volume/ high gross margin, creating successful promotions is a challenge. It can be a tricky selling proposition for any Medical Spa, especially when you factor in the holiday sales season. How many patients are you prepared to treat and at what cost to the practice from a financial health, staff morale, and brand impression perspective? These answers have far reaching implications!

Have you ever thought back to how you ended up with three versions of the same shirt or a treadmill you just had to have that now collects dust? Chances are, that "BuyTwo Get One" shirt is now forgotten about and hanging on your flash sale treadmill! You are not alone. It happens to all of us! An effective Call-to-Action takes a customer by the hand and walks them through a series of easy steps on their sales journey- sometimes too easy! You'll often hear the phrase "marketing funnel" in association with things like Call-to-Action buttons. This process is called a funnel for good reason- it brings customers into the mix and delivers the right people to the right place with a relevant, compelling offer. Envision a map, and all along the way, you've got checkpoints to make sure you are staying on track.

Has balancing your practice schedule become a headache? Most Med Spa Directors and Owners list scheduling as a primary pain point in their overall business analysis. It’s tough to juggle all the necessary components of a thriving medical spa while you’re trying to determine which provider is occupying which room, using what device, and for how long. Double booking feels like the end of the world to the patient who is forced to wait, so this conundrum repeats itself every day!

Take a deep breath… Sometimes the day-to-day chaos of running a business gets in the way of actually running a business!  One of the things most often overlooked is providing an exceptional customer experience. From the moment a customer, or in our case, a patient, enters the door, they become a walking ambassador for your business. The can either become a bad review on Yelp or the greatest advocate you’ve ever seen. Sometimes it feels as though we have little control over the outcome despite what we believe to be our best efforts.

Electronic Clinic Documentation improves the quality of patient care and creates a better experience for your whole office. For most of us, working with paper-based files feels obsolete and time-consuming. But is it worth it to take the time and money to invest in a new way of practicing? Will the program free up time or leave you with more frustration while you learn to use it?

The Aesthetic industry is experiencing hyper-growth and a period of rapid change. For many of us, that means we are in a constant battle to maintain our market share and our margins. Building a practice is hard. I mean, it’s tough.  It can be a lonely island, and we are all stuck in a sea of never-ending priorities. You may find yourself wondering where the original fun and adventure of owning your own business has gone. If someone would have warned us how hard building and running a company would be, how many of us would have thought twice about sitting this one out?